powellsthejewellers.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.powellsthejewellers.com/

Character length : 28

Title

Home - Powells The JewellersPowells The Jewellers

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home - Powells The Jewellers
url: http://www.powellsthejewellers.com/
site_name: Powells The Jewellers

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.powellsthejewellers.com/sitemap_index.xml ("Sitemap")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://powellsthejewellers.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Home - Powells The JewellersPowells The Jewellers

Character length : 49

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	3	0	3	0	0

Heading structure in the source code

<H1> Welcome to Powells, The Jewellers...please select your store below.
<H2> Powells Antique Jewellery
<H2> Powells Modern Jewellery
<H2> Powells Jewellery, Prestatyn
<H4> Our People
<H4> Our Values
<H4> Our Stores

Word cloud

powells13
jewellery7
prestatyn5
jewellers3
antique3
stores2
diamond2
chester2
street2
welcome2
all2
row2
design2
modern2
select2
ring2
store2

Keyword matrix

word	title	descriptions	heading
powells
jewellery
prestatyn
jewellers
antique
stores

Two Word cloud

row chester2
powells antique2
chester powells2
antique jewellery2

Three Word cloud

powells antique jewellery2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 13 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

6.50

Flesch Reading Ease

56.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.20

Dale–Chall Readability

7.10

SMOG Index

9.00

Spache Readibility

5.00

Number of letters

959

Number of words

186

Number of sentences

Average words per sentences

Number of syllables

319

Syllables in words

326

Average syllables in words

1.72

Number of words in first three syllables

Percentage of word / syllables

20.97

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.2 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.powellsfinejewellery.co.uk/.. /jquery.js?ver=1.12.4
https://www.powellsfinejewellery.co.uk/.. /jquery-migrate.min.js?ver=1.4.1

List of render blocking css files

https://www.powellsfinejewellery.co.uk/.. /style.css?ver=1519923813
https://fonts.googleapis.com/css?family=Cinzel:400,700|Crimson+Text:4...

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.powellsthejewellers.com/wp-content/themes/powells/js/jquery.js
http://www.powellsthejewellers.com/wp-content/themes/powells/js/jq.ui.js
http://www.powellsthejewellers.com/wp-content/themes/powells/js/jq.cycle.js
http://www.powellsthejewellers.com/wp-content/themes/powells/js/init.js
http://www.powellsthejewellers.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
http://www.powellsthejewellers.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://www.powellsthejewellers.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.5.5
http://www.powellsthejewellers.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
http://www.powellsthejewellers.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.5.5
http://www.powellsthejewellers.com/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.4.1
http://www.powellsthejewellers.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.5.5
http://www.powellsthejewellers.com/wp-includes/js/wp-embed.min.js?ver=4.4.2

File size of all javascript files combined

216.43KB

Javascript minifying

You can save 1.5KB (33% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.powellsthejewellers.com/wp-content/themes/powells/style.css

File size of all css files combined

160.93KB

CSS minifying

You can save 5.6KB (22% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.powellsfinejewellery.co.uk/.. /style.css?ver=1519923813 you can save 5.6KB (22% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

23.75KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://js-agent.newrelic.com/nr-1071.min.js	2 hours
https://www.google-analytics.com/analytics.js	2 hours
https://www.powellsfinejewellery.co.uk/.. /add-to-cart.min.js?ver=3.3.4	4 hours
https://www.powellsfinejewellery.co.uk/.. /cart-fragments.min.js?ver=3.3.4	4 hours
https://www.powellsfinejewellery.co.uk/.. /woocommerce.min.js?ver=3.3.4	4 hours
https://www.powellsfinejewellery.co.uk/.. /jquery.blockUI.min.js?ver=2.70	4 hours
https://www.powellsfinejewellery.co.uk/.. /js.cookie.min.js?ver=2.1.4	4 hours
https://www.powellsfinejewellery.co.uk/.. /style.css?ver=1519923813	4 hours
https://www.powellsfinejewellery.co.uk/.. /bg_left.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /bg_right.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /bg_store1.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /bg_store2.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /bg_texture.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /cards.png	4 hours
https://www.powellsfinejewellery.co.uk/.. /logo.svg	4 hours
https://www.powellsfinejewellery.co.uk/.. /placeholder_jewl.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /underline.svg	4 hours
https://www.powellsfinejewellery.co.uk/.. /underline_gold.svg	4 hours
https://www.powellsfinejewellery.co.uk/.. /init.js?ver=1498234622	4 hours
https://www.powellsfinejewellery.co.uk/.. /jq.ssm.js?ver=1491989414	4 hours
https://www.powellsfinejewellery.co.uk/.. /jq.venobox.min.js?ver=1495805976	4 hours
https://www.powellsfinejewellery.co.uk/.. /lazysizes.min.js?ver=1491989413	4 hours
https://www.powellsfinejewellery.co.uk/.. /025.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /Bespoke-1.png	4 hours
https://www.powellsfinejewellery.co.uk/.. /palceholder_pic2.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /timeline2.png	4 hours
https://www.powellsfinejewellery.co.uk/.. /Photo001-9.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /Photo001-23.jpg	4 hours
https://www.powellsfinejewellery.co.uk/.. /Photo058.png	4 hours
https://www.powellsfinejewellery.co.uk/.. /Photo072.png	4 hours
https://www.powellsfinejewellery.co.uk/.. /jquery-migrate.min.js?ver=1.4.1	4 hours
https://www.powellsfinejewellery.co.uk/.. /jquery.js?ver=1.12.4	4 hours

Speed test – Images

File size of all images combined

5.35MB

Image optimisation

You can save 542.1KB (59% compression) by optimising the images below:

By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /bg_left.jpg you can save 205.3KB (72%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /bg_store1.jpg you can save 167.8KB (74%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /placeholder_jewl.jpg you can save 89.8KB (48%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /bg_right.jpg you can save 57.2KB (47%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /bg_store2.jpg you can save 14.4KB (43%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /palceholder_pic2.jpg you can save 5.2KB (12%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /cards.png you can save 1.3KB (14%) data.
By lossless compressing the https://www.powellsfinejewellery.co.uk/.. /bg_texture.jpg you can save 1.1KB (50%) data.

Links

We found a total of 28 different links.
Internal links: 27
External links: 1

External links:

Link text (anchor)	Link strength
Website Design

Internal links:

Link text (anchor)	Link strength
[email protected]
Powells The Jewellers
Account
Checkout
(0) Items
Border Fine Arts
ChloBo
Diamonfire
Earrings
Engagement Rings
Lladro
Gifts
Special Offers
Watches
Powells Antique Jewellery 2 Eastgate Row Chester
Powells Modern Jewellery 3 Bridge Street Row Chester
Powells Jewellery, Prestatyn 167 High Street Prestatyn
0.70ct Oval Cut Diamond Solitaire In Platinum £4090
18ct gold signet ring £280
1930s diamond ring £300
family business
Powells Antique Jewellery
Powells Contemporary Jewellery
Powells Jewellery, Prestatyn
Sitemap
Delivery and Returns
Terms

Website security

104.28.7.99

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of powellsthejewellers.com